Big bazaar and the ddb mudra group conceptualized a multimedia campaign # shaadikaghar to showcase this offering as per jishnu sen, chief marketing officer, future retail limited, “the level and scale of shopping during weddings is huge and as india's largest retailer, we simply had to put our. Video created by university of maryland, college park for the course entrepreneurship capstone marketing mix, sales forecasting, and managing the sales pipeline 2000+ courses from schools like stanford and yale - no application required. Project report of big bazaar - marketing strategy and customer preferences ~ mbanetbookcoin: mba e-notes & projects. Big team 9/10/2011 2 what is retailing the term retailing¨ refers to any activity that involves a sale to an individual customer retailing is the interface between the producer and the individual consumer buying for personal consumption 9/10/2011 3 size of ìndian retail size 2008 2010 percentage change. In retail marketing what matters is what customer treat as value, what they buy and how you satisfy it developing competitive advantage is very important like big bazaar has developed unique impression in mind of consumers retail- marketing-mix following elements need to be organized well to succeed.
With this they try to segment their market so that each subset reacts differently to various products and marketing efforts whereas the members in each subset respond similarly to the available products and marketing efforts the marketing mix of big bazar (4ps): product: big bazar offers a wide range of.
Table of contents1executive summary32company overview43the marketing mix using 4 p's64swot analysis115porter's 5-force analysis146distribution strategy167present scenario188big bazaar and the retail life cycle219 moving ahead into the future2310recommendations2411future strategies2612. Competitive strategies including low cost focus and differentiation focus strategy to be able to enhance low cost strategy, retailers need to have logic logistic center, to increase effectiveness of employees, and to reduce wastes from right- ordered for fresh food products, to strictly utilize first-in-first-out food product displaying. Author(s): vinod kumar , (department of marketing, institute of management technology, nagpur, india) in september 2013, the retailer launched its online retailing platform, “big bazaar direct” (bbd) bbd is a this novice idea of bbd is the result of big bazaar's greater mind share over its market share mr kishore.
We can also see they provide bulk discounts in various stores like big bazaar in the segment of chocolate, they follow competitive pricing strategy prices are almost similar to cadbury's products thus the pricing strategy in the marketing mix of nestle is dependent upon the competitor, product quality, geography being. Marketing mix strategies of big bazaar from customer point of view scope of the study: the study confines itself in understanding the customers view point of the marketing mix strategies of big bazaar chennai the aim of the research is to study the indian customer behaviour and their choice and preference towards.
To find out various effective sales promotion activities tool and technique carried by big bazaar perambur in today scenario of retail marking india. Big bazaar, the hypermarket chain, has rolled out an ad campaign 'khane ka samay', crafted ddb mudra west with the help of its latest campaign, the brand aims to highlight its services and product offerings in the food category the 15 year old food, staples and grocery chain aims to celebrate the wide. Vi data interpretation 1) product in the marketing mix of bigbazar: big bazaar offers the maximum variety for every category of product the product is the same in every store in the city but the brand options are more in big bazaar and the quantity for each product is not limited to large packs only. This revision bite will help you understand how a company can meet their consumers' needs effectively.
7p's of big bazaarbig bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc of throughout the store there are boards/written displays put up which help in identifying the location of a product moreover boards are put up above big bazaar marketing mix. Read more about unravelling big bazaar direct on business standard the future group recently launched big bazaar direct, a cross between e-commerce and door-to-door sales the strategist surely, bbd has picked up valuable lessons and will focus on the right product mix other than that, the.
Marketing 20 marketing mix in the previous lesson you learnt that marketing identifies consumers' needs and supplies various goods and services to satisfy those needs most effectively so the businessman for distribution through large scale retailers such as departmental stores (big bazaar spensors) and super. Price sensitivity: product caters to high-end customer- therefore lesser price sensitivity place: location of product: small kirana shop in locality, large retail stores (big bazaar, reliance, dmart) distribution channels: distribution channels include wholesalers, agents sales force used or not. Introduction 2 company profile 3 marketing mix 4 customer services in big bazaar 5 swot analysis 6 research methodology 7 data analysis 8 findings of the report 9 conclusion 10 recommendations 11 bibliography 12 annexure: questionnaire.
History – big bazaar big bazaar was launched in september, 2001 with the opening of its first four stores in calcutta, indore, bangalore and hyderabad big marketing strategy taking on the biggies like shoppers stop, lifestyle and tata's westside. Fifth, we are considered of the view that whether it is products marketing or services marketing, marketing mix must include all the 7ps finally, the marketing mix will vary from industry to industry and organisation to multiple – unit pricing (in big bazaar socks with three pairs are per unit cheaper than buying one pair) 4. Sabiha anees is one of the leading fmcg food distributors and importers in pakistan sabiha anees is home to many ice-cream and imported milk brands.