Source: ford swot analysis (data for toyota is for the whole north america segment, which includes us, canada and mexico) us is the second largest automotive market in the world and is the largest gm's market in terms of revenue the company has earned over 60% of its revenue from the us.
For the purpose of this analysis, the asian car manufacturers will be specially targeted as a business opportunity for those new giant of the car the market environment will be assessed with different tools such as the pestel analysis to assess the asian car industry strategic entry into that part of africa. An overview of the automotive industry featuring swot analysis of gm, daimlerchrysler, toyota, ford, & honda one of general motors' current projects is releasing two hybrid cars in china and hopefully more in the united states in the year 2007 (stein, 2004) troy clarke, president of asian-pacific,.
A rundown of the strengths, weaknesses, opportunities and threats, or swot analysis of ford to help you better understand ford and the automotive market. Looking for the best ford motor company swot analysis click here to find out ford's strengths, weaknesses, opportunities and threats ford, which sold over 26 million cars was the second largest us automotive company with a 149% market share, just behind general motors the us automotive.
This paper has been written to thoroughly analysed ford through pestel analysis to comprehend the macro environment in, porter's five forces analysis to to determine the competition (clegg et al, 2004) and lastly swot analysis to depict the micro environmental factors of the company in question (stone, 2003.